How To Use Snapchat to Market Your Personal Training Business
What started out as a cheeky photo sharing app is rapidly becoming the hottest social media platform for digital brand building, particularly for Personal Training experts, wellness coaches and fitness pros. Fitness gurus like The Base Body Babes are among hundreds of pros making waves via Snapchat, sharing fitness and lifestyle tips and an exclusive peek into their worlds.
Snapchat is officially the fastest growing social networking platform in the world, boasting more than 100 million active users each day.
What Is Snapchat And How Does It Work?
Snapchat is a mobile photo sharing app dedicated to sharing ‘snaps’. Snaps are photos or videos shot on your smartphone that you share with your Snapchat friends. Snaps can be decorated with text, doodles, filters and stickers. Snapchat’s unique feature is that Snaps automatically self-destruct - each snap will disappear 1 - 10 seconds after opening, with each user only eligible for two snap replays per day. Users can also contribute to their own ‘Snap Story’, a compilation of snaps stitched together to be viewed for 24 hours.
Users can screenshot the snaps they receive, however, the sender will be notified. Snapchat’s user metric is called a snap score - this number is based on how many snaps you’ve viewed or shared.
Why Is Snapchat A Great Platform For Marketing Personal Training Businesses?
As a PT, building and fostering relationships with clients and nurturing your personal brand is your bread and butter. Snapchat is quickly becoming recognised as an excellent platform for publishing exclusive, run and gun content.
- Snapchat is a great way to share authentic content with your followers.
- It has an excellent engagement from hard-to-reach, millennial users.
- Snapchat is outperforming Facebook for daily consumption of media, with 100 million people actively using Snapchat to share 700 million videos and images each day.
After jumping from an already huge 4 billion to a whopping 10 billion daily video views since last May, Snapchat has outperformed Facebook on video views, and has beaten Twitter on its number of active users.
Snapchat’s unique vertical video format is key to its success - according to Snapchat’s internal data, users are nine times more likely to finish watching a video if it’s vertically displayed, rather than horizontally.
What Should I Snapchat To Promote My Personal Training Business?
Snapchat is all about sharing raw, authentic content that your followers can’t find anywhere else. Snapchat is a great way to build a community based on regular, in the moment communication. Most of all, it’s about fun.
Let your Snapchat paint a picture of what your brand represents. Are you passionate about nutrition? Snapchat the process of making your green smoothie in the morning and add it to your Snap Story. Are you working on a specific goal with a client? With their permission, share their progress day to day. Think of it as a way to give your audience an unfiltered, behind the scenes look at your brand, and keep them interested by providing exclusive perks to your Snapchat family.
Here are some ideas to get you started:
Go Behind The Scenes At The Gym
Give your followers an insider’s view on life at the gym. Introduce them to other trainers and make your followers feel like a part of the team. Encourage your followers to get involved by Snapping questions for you and your team to answer.
Demonstrate Your Form
Snapchat is a great tool to share bite-sized, step-by-step instructions. How about sharing instructions on how to perform a certain type of lift? Go a step further and Snap a how-to on adjusting the equipment you’re using.
Get A Client Review
Got a client that went from giving up after 10 minutes on the treadmill to completing a triathlon? Get them to give a quick testimonial on their fitness journey for your Snap Story. This is a great way to share results with your community and potential clients. Download this video to share on other platforms, like Facebook or your website.
Snap Brands You Love
Don’t be afraid to Snap the latest gear, equipment and products from brands you admire. Your followers will respect hearing an honest opinion on what products work for you, plus, it could be a great way to build partnerships with brands that you value.
Share Inspiring, Relevant Content
Take the opportunity to share your thoughts on relevant content to training, fitness, health and wellness - not all of your Snaps have to be from the gym. Think of this as a way to build the integrity of your personal brand by sharing your knowledge and expertise.
Get Your Followers Involved - And Reply!
For all of your Snapping efforts to be effective, you need your followers to engage with your content. Offering discounts or special Snapchat-exclusive deals can be a great way to lure followers from Snapchat to your website, where you’ll have the greatest control over the communication.
Using Snapchat To Build Your Brand
The best way to use Snapchat to promote your personal training business is to be authentic, and have fun with your content. And remember, keep it short and snappy!